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Top reasons why startups need a website

July 16, 2020

Top Reasons Why Startups Need a Website
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  • Riya Handa

Websites being an essential part of any business is one of the absolute first things, which clicks into our brains while launching a new business. In this advanced world, having an online nearness is significant, and websites help you in that.

There has been a huge development in the number of websites that are accessible on the web. On the off chance that we pass by the reports, there are more than 1.72 billion of websites available for the clients. Each entrepreneur needs to have a completely functional and drawing in the website, for their business, and for this, they look for proficient web development services, from a top of the line web development company. A website ought to be anything but difficult to utilize and explore and clients should feel calm while utilizing their websites.

For the success of your website, there are a lot of things which you must keep in mind. A website must always be in sync with your business goals.

If we talk about website development, it is majorly divided into two parts: the front-end development and back-end development. Both are equally important but serve different purposes. Most people are not aware of the difference between front-end and back-end development, which is very important from the perspective of website development.

Front-end development is responsible for everything that a user sees on your website. Front-end development refers to everything that happens on the client-side. Graphic designers and UI/UX designers are the ones responsible for creating your website beautiful, attractive, and creative. Every business wants its website to outshine and for this, they always tend to hire the best web design services.

Back-end development is everything that happens behind the website, i.e. the server-side. Back-end developers are responsible for how your website functions. They work with writing the code for your website and ensure that everything is correct, in terms of functionality.

Also, if you do not wish to hire two separate developers for front-end and back-end development, then we would suggest you go for a full stack web developer. A full-stack developer is the one who has expertise in both front-end and back-end development.

Here is a list of a few components which an attractive and engaging website should have:

  • Usability
  • Clarity
  • User-friendly
  • Easy Navigation
  • Engaging Interface
  • SEO-Friendly

Let us see these components in detail:

1. Usability

Your website must be simple and easy to use. Users should be able to find whatever they are looking for very easily. A website must be responsive and should have a well-designed wire-frame. For example, if it is an e-commerce website, users should be able to find the shopping cart, payment options, etc very easily.

2. Clarity

A website must depict your business’s purpose. A good website development company designs and develops your website, keeping your business goals in mind. Users should be able to see the purpose of the website just by looking at it. Your website should be clear and minimalistic.

3. User-friendly

A website must be user-friendly. Users should be able to browse through your website with ease. You must keep your users and target audience in mind. For this, you must hire web design services from a top-rated website development company, as they are the ones who can create a simple and user-friendly design for your website. Also, choosing the right technology stack for your website is very important.

4. Easy Navigation

Site navigation is an important factor in engaging your users and more than engaging, retaining them on your website. You must ask your developers and designers to use simple and easy navigation. An intuitive design and easy navigation will make your users happy, and they will come back to your website again and again.

5. Engaging Interface

People often confuse engagement with creativity. Always go for a simple and eye-catching design. Don’t try to mix too many elements, as it might leave your users unhappy. You must focus on offering a very simple, easy to use yet engaging interface to your users.

The design of your website must be attractive and compelling enough to attract users. You can seek professional web designing services and they have UI/UX designers who are experienced in making your website compelling.

6. SEO-Friendly

This is one of the top-most things which you must look out on your website. The main reason for creating a website is marking an online presence, and if your website is not visible on any online platform, then it will be of no use. Your website should have good content and also, you must be able to update and manage the content easily. You must try to integrate keywords, user-friendly URLs, analytics to track your progress, creating relevant ads, and much more. Tracking helps to target and get potential customers and see their demographic locations. These were the few components of a good website, but every business has different requirements and thus the components change as per those requirements.

A website brings a lot of new opportunities for a new business. It not only helps attract more and more users but also increases your reach. Not just from the perspective of the users, a website has a lot to offer to a start-up. It is one of the best ways to mark your online presence and increase your brand’s visibility.

So now, let us see some of the top benefits which a website offers or, in simpler words, reasons to have a website for your start-up, and not even for start-ups but also for those businesses, which are looking to expand.

  • Credibility
  • 24*7 Availability
  • Online Presence
  • Cost-efficient
  • Branding

Websites are also, one of the most cost-effective ways to promote and market your business.  They not only help attract users but also, let you present your business in an aesthetic way. You can represent your products and services the way you want to. You can also integrate your social media accounts like Facebook, to increase the reach of your target audience. Following the best SEO practices and digital marketing strategies, a website can do wonders for your business and can accelerate growth.

Categories: Web Development

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