Being a mobile app developer, you might be aware of the fact that mobile application development is a multi-dimensional, multi-functional and complicated process that involves a lot of phases starting from requirements analysis, coding to formatting the app for the different mobile devices. In such a scenario, it has become quite difficult for the developers to make their mobile application development venture successful.

Moreover, the consistently growing mobile app market has made it imperative for the developers to market and promote their application effectively to reach out to millions of potential users across the globe. So, how would you develop and promote your mobile application development venture effectively in this fiercely competitive market?

Here’re a few quick guidelines that would help you create and promote your mobile app effectively.

  • Before you move ahead to create a mobile app, make sure you are clear why you need it and how it would help you or your business. Give a thought to the application you wish to build and plan out everything precisely. This will help you get things done quickly and easily during the development and marketing phase.
  • Your first goal should be to attract and please the target users. So, to engage them with your iPhone application development venture, it is important that you provide something unusual while providing a great user experience. Try to spend time analyzing other similar applications available in the market and find out what more you can bring to the users.
  • Always try to leverage the built-in features of the mobile devices and the operating systems for which the app is designed. It will help you save your time and efforts while making your app work smoothly over the mobile devices.
  • Try to incorporate analytics within the app code in order to make it easy for you to track the performance of your mobile app. By doing so, you will be able to know what your user wants from you and what are the areas where you can improve your application for better performance.
  • Try to give your app maximum exposure in the market once you’re done with the development phase. You can do a lot of activities like link your app on the regular website or design a specific website to make the users aware of the features and possibilities associated with your mobile app. You can also write press releases describing your app features and how it differs from the rest of the apps in the market.
  • Make sure you submit your app to the various app review websites and request the experts to give their feedback on your app. Post their remarks or reviews over the website.

Apart from all these, if you’ve developed a mobile website, then focus more on contents, images, and other aspects in order to make it easy for the mobile users to navigate smoothly through their mobile devices.

Got more ideas? Comment in the comment section and let us know what other ideas you have.

For every business, automating the business efforts through any software not only increases profits but also empowers efficiency into the system. But most of the customers always ask basic questions related to which kind of software will give most appropriate benefit to them. Its a practical question but still we help them in answering this question by showing a basic difference between website and mobile app.

A website is now a days is mobile responsive and consists of browser based HTML pages that are linked together to run over the internet connection. In the past, websites were not mobile friendly and didn’t fit on small devices i.e. mobile browsers. But now technology changes everyday that has brought mobile websites to be developed using standardized HTML tags to fit on small devices too.

Mobile apps are actual applications that gets downloaded from a verified online store and installed on the mobile devices. It doesn’t require any browser on the mobile. Mobile apps can do the same thing but can also run offline without any internet connection.

Following are few tips for a customer to choose vs mobile and website.

  • Mobile websites are preferred if the end goal of a business is public dealing and communication or marketing.
  • Mobile websites are obviously the first step for a business to come online to market their product and then mobile apps should be developed.
  • Mobile App are required for a business where we want to target gaming that requires app hardware resources to be best utilized.
  • In case where internet connection is not required, make sense to develop mobile native apps.
  • We can do everything in mobile websites now even i.e. open mobile camera, send SMS, GPS etc that requires mobile devices specific hardware utilization.

In conclusion, it depends upon the ultimate goal of the customer as technology is getting better day by day in website and mobile apps both.